HELLO! I'm an ACD based in Spain, with over 12 years in brand creative roles and a key focus on entertainment. I pay attention for a living. To culture, to people, to the tension between what brands say and what the world actually feels.

That attention is what turns a brief into a connection worth chasing, crafting storytelling that outlives the algorithm and ideas that connect brands to their audiences through unconventional narratives and leave a real mark on culture.

Having worked alongside brilliant people across different markets and time zones. I believe great work starts from within, nurturing teams where openness, diversity and belonging are the creative fuel for ideas that truly reflect the world and the people in it. After all, the world deserves less spam and more purpose.