When Life Gives You Alcione

When Life Gives You Tangerines

MAKING BRAZIL'S BIGGEST STAR A K-DRAMA FAN TO CROWN SÃO LUÍS AS THE K-DRAMA CAPITAL

client:

Netflix

AGENCY:

BOYS DO CRY / MATTER

ROLE:

#ACD #CreativeConcept #ArtDirection

When Life Gives You Alcione

When Life Gives You Tangerines

MAKING BRAZIL'S BIGGEST STAR A K-DRAMA FAN TO CROWN SÃO LUÍS AS THE K-DRAMA CAPITAL

client:

Netflix

AGENCY:

BOYS DO CRY / MATTER

ROLE:

#ACD #CreativeConcept #ArtDirection

When Life Gives You Alcione

When Life Gives You Tangerines

MAKING BRAZIL'S BIGGEST STAR A K-DRAMA FAN TO CROWN SÃO LUÍS AS THE K-DRAMA CAPITAL

client:

Netflix

AGENCY:

BOYS DO CRY / MATTER

ROLE:

#ACD #CreativeConcept #ArtDirection

about

Did you know that Brazil is the second most K-culture obsessed country outside Asia. And within Brazil, one city stands above all others: São Luís do Maranhão.

This is also the hometown of Alcione, one of the country's most beloved singers across generations. Think Aretha Franklin, but Brazilian. She performed her greatest hit. In Korean. Of course the internet lost its mind.