Where Will It Take You?

GLOBAL CAMPAIGN

Global repositioning campaign Facebook as the platform where it takes you as deep as your interests go

client:

Meta

AGENCY:

MOJO SUPERMARKET 🇺🇸

ROLE:

#ACD #CreativeConcept #ArtDirection

Where Will It Take You?

GLOBAL CAMPAIGN

Global repositioning campaign Facebook as the platform where it takes you as deep as your interests go

client:

Meta

AGENCY:

MOJO SUPERMARKET 🇺🇸

ROLE:

#ACD #CreativeConcept #ArtDirection

Where Will It Take You?

GLOBAL CAMPAIGN

Global repositioning campaign Facebook as the platform where it takes you as deep as your interests go

client:

Meta

AGENCY:

MOJO SUPERMARKET 🇺🇸

ROLE:

#ACD #CreativeConcept #ArtDirection

about

We made a global campaign with Meta to show Gen Z the everyday power of Facebook and the world of possibilities that opens up when you tap into real communities.

We leaned into relatable, real stories and interests for every niche, from 3am Marketplace thrift rabbit holes to groups so specific they make 1.8 million people pretending to be ants feel completely normal.

Facebook. Where will it take you?


Short films on the platform inspiring users to go deep in their interests

The campaign's key positioning was extended through short films, adapted across regions with a diverse range of content to inspire users to dive deeper into their interests