Netflix needed to reach the masculine mainstream audience, so we went exactly where they were: watching football. Instead of buying media, we sponsored Tuntum, a fourth division team from Maranhão making their Brazil's Cup debut against Cruzeiro, a six-time tournament champion.

The game was broadcast exclusively on Prime Video. Ninety minutes of Netflix, live on a competitor's platform. All for the price of one jersey. The campaign delivered a 15.9x return on investment, surpassing every benchmark Netflix had set.