The Park Maniac is a film based on one of Brazil's most infamous true crime cases: The Park Maniac, a serial killer who terrorized São Paulo in the late 90s.

For the full positioning campaign, we built everything around a tension that made this case so disturbing: an ordinary man hiding in plain sight. The title treatment and key arts make the park itself his cover, his presence woven into the jungle through crime scene, evidence markers, and investigation details scattered throughout the composition.

The trailer and teasers pushed deeper into his psychological split, bringing the story behind the story to a true crime audience that thought they already knew it all.