With protests becoming a daily reality around the world, we created one nobody saw coming. To announce Titans, the series where Robin finally becomes the protagonist, we hired a group of Robin cosplayers to stage a fake protest at one of São Paulo's most iconic tourist spots: Batman Alley, demanding it be renamed Robin's Alley.

It went viral almost instantly, reaching over 10 million people. By the time Netflix came forward to claim it, lots of people still thought the protest was real. Nonsense, of course, but a real viral, created through storytelling alone.