BEHIND THE BARS OF PASSION

Orange is the new Black

HOW A BELOVED BRAZILIAN CLASSIC BECAME THE PERFECT FAREWELL FOR ORANGE IS THE NEW BLACK

client:

Netflix

AGENCY:

Mutato / WPP

ROLE:

#ArtDirection #CreativeConcept

BEHIND THE BARS OF PASSION

Orange is the new Black

HOW A BELOVED BRAZILIAN CLASSIC BECAME THE PERFECT FAREWELL FOR ORANGE IS THE NEW BLACK

client:

Netflix

AGENCY:

Mutato / WPP

ROLE:

#ArtDirection #CreativeConcept

BEHIND THE BARS OF PASSION

Orange is the new Black

HOW A BELOVED BRAZILIAN CLASSIC BECAME THE PERFECT FAREWELL FOR ORANGE IS THE NEW BLACK

client:

Netflix

AGENCY:

Mutato / WPP

ROLE:

#ArtDirection #CreativeConcept

about

To mark the final season of Orange is the New Black, we went looking for the perfect farewell. Turns out it already existed. "Atrás das Grades da Paixão" (Behind the Bars of Passion) is one of Brazil's most beloved classics, a song about longing and heartbreak behind bars. The parallel with the show was too perfect to ignore.

We invited Majur, a Black LGBTQIA+ artist whose voice and values speak to everything the show stands for, to reinterpret it as a music video hiding seven seasons of Easter eggs inside every frame. A farewell that felt inevitable.